Could Your Child Be An Ikea Toy Designer? Enter The New 2018 Sagoskatt Competition Now & Buy Last Year’s Winners’ Plushies In Store Now to Help Support Barnardos.


The limited-edition SAGOSKATT soft toy collection is back, and it’s packed full of colourful characters ready to join playtime. Ikea’s annual, soft toy drawing competition attracted 87,000 entries from children around the world, and they’ve made a handful of them into real-life toys.


I’ve blogged about this a few years now, and I always love to see the winners. It’s so cool seeing a child’s drawing brought to life, from the sketch to the completed toy on the shelves. 


This year’s IKEA soft toy drawing competition is open now – so it’s time for your kids to get creative. They can sketch own soft toy for the chance to see their invention made into a real toy next year. The competition is open to all IKEA FAMILY members’ children aged up to 12, until November 13. So you need to be quick and visit today or tomorrow and pop your sketch in the box which is in the kids’ section of the store. If you aren’t a Family Member, just ask to sign up with a member of staff, it’s just like having a Tesco Clubcard or Boots Advantage Card, so it’s very simple.


The most unique creations will be turned into real soft toys to be sold in every IKEA store and to inspire kids’ play across the world.

If you are reading this after the 13th of November, don’t despair, the cute toys will still be on sale. They all cost £4.75 each and Ikea donates the VAT to Barnardos. You can read all about the Sagoskatt competition and more on the Ikea website.

Design a Wonderful Toy at IKEA, Have It Made & Sold in 2017, and Support The Royal Hospital for Sick Children

A new collection of soft toys, designed by children from around the world has gone on sale as part of an important campaign at IKEA Belfast.


The 10 SAGOSKATT toys, part of the “Let’s Play for Change” Campaign, are made up of everything from a red monster to a “horsaurus”, designed by children aged between 5 and 9 years old.


And now, children in Northern Ireland can unleash their creative imagination and try their hand at designing the 2017 collection during the store’s drawing competition between 20 – 27 November.

The new campaign aims to highlight the importance of play, and that every child has a right to learn, develop and play. For every children’s book and toy sold between 20 November – 24 December, the IKEA Foundation will make a donation of €1 to projects in some of the poorest communities in the world, supporting children’s development and learning, equal participation, sports and of course, play.






Locally, IKEA Belfast will also donate toys to The Royal Hospital for Sick Children thanks to the campaign’s “Give Twice” mechanic; shoppers will have the opportunity to pick up an extra toy or book at checkouts, which they can place in the donation bank for the hospital, whilst donating again to the charity partners.

Christie Gregg, store manager at IKEA Belfast said; “All of our toys and books encourage play, and our new family of soft toys show the power of play in its purest form; what children’s imaginations can create when encouraged, and we’re delighted they will help other children around the world develop their right to play.




 “We hope to see plenty of entries for next year’s collection of soft toys from kids in Northern Ireland during next week’s (20 – 27 November) drawing competition in the children’s department.”

To learn more about the campaign, visit, and for more information on IKEA Belfast, visit