A new collection of soft toys, designed by children from around the world has gone on sale as part of an important campaign at IKEA Belfast.

The 10 SAGOSKATT toys, part of the “Let’s Play for Change” Campaign, are made up of everything from a red monster to a “horsaurus”, designed by children aged between 5 and 9 years old.

And now, children in Northern Ireland can unleash their creative imagination and try their hand at designing the 2017 collection during the store’s drawing competition between 20 – 27 November.

The new campaign aims to highlight the importance of play, and that every child has a right to learn, develop and play. For every children’s book and toy sold between 20 November – 24 December, the IKEA Foundation will make a donation of €1 to projects in some of the poorest communities in the world, supporting children’s development and learning, equal participation, sports and of course, play.

Locally, IKEA Belfast will also donate toys to The Royal Hospital for Sick Children thanks to the campaign’s “Give Twice” mechanic; shoppers will have the opportunity to pick up an extra toy or book at checkouts, which they can place in the donation bank for the hospital, whilst donating again to the charity partners.

Christie Gregg, store manager at IKEA Belfast said; “All of our toys and books encourage play, and our new family of soft toys show the power of play in its purest form; what children’s imaginations can create when encouraged, and we’re delighted they will help other children around the world develop their right to play.

“We hope to see plenty of entries for next year’s collection of soft toys from kids in Northern Ireland during next week’s (20 – 27 November) drawing competition in the children’s department.”

To learn more about the campaign, visit ikeafoundation.org, and for more information on IKEA Belfast, visit ikea.co.uk/belfast.