There are dozens of kids' cereals these days, and there seems to be a new one every week. Unlike when we were kids and you had Frosties, Rice Krispies, or Cocopops and that was it. The choice is great, but one thing I miss is the beloved free plastic toy that cereal used to come with, that you could fight with your siblings over. I don't know why that stopped. Maybe too many children were eating them by accident.
The new BEAR Alphabites cereal may not have a toy, but it will appeal to the little collector in your family. Each packet has a bright & colourful fact file on the back, one for each letter of the alphabet. Potentially they could be cut out and framed for a bedroom wall, or alternatively, just studied between munches in the morning.