There are dozens of kids' cereals these days, and there seems to be a new one every week. Unlike when we were kids and you had Frosties, Rice Krispies, or Cocopops and that was it. The choice is great, but one thing I miss is the beloved free plastic toy that cereal used to come with, that you could fight with your siblings over. I don't know why that stopped. Maybe too many children were eating them by accident.
The new BEAR Alphabites cereal may not have a toy, but it will appeal to the little collector in your family. Each packet has a bright & colourful fact file on the back, one for each letter of the alphabet. Potentially they could be cut out and framed for a bedroom wall, or alternatively, just studied between munches in the morning.
BEAR are a familiar and trusted brand for healthy kids' snacks. Their new breakfast cereal is an equally healthy choice. No salt and sugar, the sweetness comes from coconut nectar (which doesn't taste like coconuts). You can choose from multigrain or cocoa multigrain, and as you would expect from Alphabites, they are shaped like letters. It was a big thumbs up from my son.