John Lewis have debuted their first ever insurance advert, and like most John Lewis ads, the commercial is an event in itself. Captured in unbelievably detailed stop motion, the ad brings an entire home's belongings to life and asks, 'what matters most?'. If you don't want to wait to catch it on tv, you can view it here.
Alongside the advert launch, John Lewis hope to inspire you to create a six second animated video using the Vine app, available on iPhone and Android. The prize is a glorious £1000 to spend in store, or online, and there are also weekly prizes of Canon SLRs. Full details here.
To enter, create your Vine and Hashtag it #whatmattersmost
If you follow me on Vine (link at the top of the page) you'll see I Vined my kitsch collection. I've yet to make an animated Vine to enter, but I've my thinking cap on.