Culture Label is a new online museum/art gallery, curating work by up-and-coming artists from various cities. Launching last week in London & New York, they performed a clever little stunt with view finders across the urban areas.
During the week launch of the new look CultureLabel.com, a site pioneering ’immersive shopping’, Londoners are being encouraged to see the real London by looking through hundreds of bespoke Viewfinders they have placed around various landmarks across the city including the National Theatre and Brick Lane. The images the public will see while perusing the Viewfinders were generated during the pre-launch campaign on social media dubbed #DisruptLDN, encouraging people to unearth the “creative underbelly” of their much loved-city.
Knowing I'm a sucker for retro toys, they kindly packed one off and sent it to me. The 3D images are a treat, and definitely made me want to check out their website to see the art that they have.