IKEA's #PolitePlacemats : Apple Genuis? Or Are Your Manners Too Far Gone?

This is the IKEA Sittning placemat, and it could be the answer to anti-social dining. 

It's £1.50 and its clever feature is its little phone pouch. I'm as guilty as anyone of Instagramming the heck out of a good 50% of my meals, but this pocket has a place specifically for my anti-social device, to stop me placing it on the table and checking it constantly throughout the meal for those precious 'likes'. 

The thing is, I think it might make me EVEN worse. I usually pop my phone in my pocket and maybe take it out when I've finished eating to check, but if it's sitting inside its little placemat sleeping bag, where I can SEE if it lights up with a notification- surely I'm more likely to use it? 

Anyway, it's a cheap and cheerful IKEA design, and if you don't think the pocket would work well for phones, then it could be a neat way of setting the table with your cutlery tucked in there, or a nice napkin- IKEA napkin designs are always epic. 

What do you think? Give me a tweet #politeplacemats and have your say. I could do with one with a bigger pouch for a certain small someone's Kindle Fire HD!