Okay, Ikea wouldn't be my first stop for beach wear. Yes for meatballs & kitschy print napkins, but until they showed me their 2012 Beach Collection I wasn't aware of their SHARK FLIP FLOPS.

Sharks on any item of clothing is an instant winner with The World of Kitsch. The £2.99 Ikea Family price tag isn't half bad either. Buy instore, or online- Shark Flip Flops

Big, bold beach bag & tiki flower towel also available from Ikea. Faux-taxidermy flamingo 'model's own' ;-)