Now in its third year, IKEA has launched a range of soft toys designed by children for children.
The collection, SAGOSKATT, has been designed by children from across the world who were asked to let their imaginations run wild and create their very own fantastic creatures as part of the Soft Toys Drawing Competition. All proceeds from sales go to Save the Children UK.
Locally, IKEA Belfast will also be donating toys to East Belfast Mission’s (EBM) Bright Sparks Project. The local charity provides a safe environment in the city, where children can play, be happy and healthy. Shoppers can donate to the store’s local cause by having the opportunity to “Give Twice” by picking up an extra toy or book at checkouts and place it in the donation bank for EBM, whilst donating again to Save the Children UK.
This year IKEA selected ten lucky winners from over 70,000 entries to be given the once-in-a-lifetime opportunity of having their drawing recreated as part of a limited-edition range sold in stores worldwide and online, with prices starting at £1. From a monster to a mythical hippo and crocodile hybrid, the drawings are expertly transformed into near-identical versions of the youngsters’ creations to bring the exact imagination of the child to life.
To be part of next year’s range and for the chance to see their designs come to life children can now submit their entries in-store by Monday 11 December.
For more information on the campaign, visit www.IKEAfoundation.org