It's the novelty cakes that I love, and for pug admirers there's a whole range of pug cakes. There's the full size Pabs and Paloma celebration party sized cakes, plus pug cupcakes and a small gift cake which serves six.
The coolest cakes are the oversized biscuits and 'shaped like other food' designs. The massive Custard Cream is uber realistic, as is the Jammie Dodger. The Donut Cake looks like a Simpson's offering and the giant Rainbow Jazzie is positively mouth watering.
A clever little offering I haven't seen anywhere else before is Asda's Afternoon Tea packs. They've profiteroles, cream doughnuts and custard slices, all in a little box for £3 each.
There are two varieties, Cream Tea and Summer Selection.
The Smash Cake is similar, with hidden bounty inside its dome. There's also a giant pink cupcake, and a strawberry ombré version of the drip cake.
Lastly, watch out for the Asda Extra Special desserts, for posh after dinner delights.